Search Engine Optimization is one of the common and its like everything else in our online marketing world – constantly changes in back end and also in front end how it looks, which means that we have to adjust the way that we do things for both our Local Fresh Marketing brand and for our clients on a consistent basis.
The Importance of Referral Traffic
We used to look at only organic search engine activity to drive a client’s rank in Google.
With the rapid growth of social media over recent years, this goal has become more diversified. We now have to consider a variety of traffic sources, including people who connect with clients’ websites from Google+, Facebook, Twitter, and Pinterest, to name a few. Part of our overall strategy with new and established clients is a strong, engaged brand over relevant social media.
Content for People and Not Search Engines
For a long time, creating content in our line of work for websites, blogs and social media has been largely driven by attracting search engines instead of people.
I’ve seen this trend (relatively) slowly change with the growth of social media outlets. Why? Because social media outlets are populated by people, who have interests and preferences.
What does this mean for you? If keywords and search engine analytics are the most important elements to you when it comes to creating a blog post on your site, it’s time to re-prioritize. The goal now is compelling content that engages readers and makes them want to share it with others.
Quality and Not Quantity
There are blogs out there in a wide range of niches that post all day, every day. I don’t know about you, but I don’t have the time or energy for that kind of strategy.
From the beginning of my own pursuits, I decided that quality would have to work instead of quantity. I post what I think will interest my readers and that which I find entertaining or useful. The growth of my audience has taken time, but it has been steady over the years, and the followers I have cultivated with this strategy have not left.
What does this mean for you?:
Focus on quality content. Focus on your audience. Focus on engaging those readers.
Strategy is Long-Term
It seems counter-intuitive that this website and SEO business changes so fast and so much, but that a good online marketing strategy is long-term. It would seem instead that the strategy would need to constantly change, utilizing the short-term, in order to keep up.
I’ve not found this to be true. Integrated and online marketing success is a long-term proposition. Yes, there are short-term goals and benchmarks, but reaching your desired audience and building engagement takes time, effort, energy and careful thought.